Live content I’ve written
I updated the content and theme of this blog from a previously-written piece to align with the latest findings from TrustRadius’ 2023 B2B Buying Disconnect report.
Client Story via Actualize Marketing (B2B)
I wrote this anonymous client story (case study) for Actualize Marketing’s client, Insight Solutions, from the transcript of a 20 minute interview.
I helped rebrand SV Investors Club with fresh website copy throughout and design input. Also included in the scope was refreshing all available courses at the time.
Campaigns I’ve helped strategize
Annual, quarterly awards (B2B & B2C)
After writing or editing the blog announcements, press releases, and email campaign, I also help create the social media strategy and content for awards promotion for TrustRadius and generic videos for award winners.
Fighting Fraud: Review Quality Report 2024 (B2B & B2C)
On top of proofing this report, I also helped strategize go to market efforts; wrote emails, social media, press release, the accompanying landing pages, and edited blogs; plus produced the LinkedIn Live.
#ShoutOutSunday social media posts (B2B & B2C)
A campaign I came up with for TrustRadius’ Sunday posts. It’s a crowd favorite from Marketing, the Customer Success team, and customers as it has created booked meetings for TrustRadius and customers we shout out.
Emails & Newsletters
Monthly newsletter for marketing professionals (B2B & B2C)
In collaboration with Marketing, Product, and Design, we choose topics and graphics for TrustRadius’ monthly newsletter. I write the newsletters for email and post a similar version on LinkedIn. I started taking lead six months ago and article views have increased 43.2%, and impressions are up 642.1%
Email campaign for a LinkedIn Live
I wrote two pre-event emails for corporate, and two for the field team, plus two post-event emails inviting readers to watch the replay. I also produced this live event, which had the largest attendance for the company yet.
Need to see more?
Some of what I do – especially email – involves ghostwriting, and therefore, isn’t shareable. If you’d like to see more examples of anything in specific, let me know and I’ll be happy to share what I can.
Stefanie Miller Marketing 